Excitement is building for the world’s leading pro AV and systems integration exhibition. ISE 2024 will see ground-breaking film-maker Sharmeen Obaid-Chinoy talking about the importance of storytelling and how technology is transforming lives. 

Multi Academy Award-Winner Sharmeen Obaid-Chinoy has been revealed as the Opening Keynote for ISE 2024. Most widely known for her Academy Award-winning documentary shorts: Saving Face and A Girl In The River: The Price Of Forgiveness, Obaid-Chinoy is the first filmmaker from Pakistan to win an Oscar and the first female film director to have won two Oscars by the age of 37. She is also the recipient of four Emmy Awards, a Knight International Journalism Award, the Hilal-e-Imtiaz, the second highest civilian award of Pakistan, and was named one of TIME magazine’s 100 most influential people in the world.

Storytelling is fundamentally linked to the audio-visual industry and influences every element of ISE 2024. Almost every facet of the audiovisual landscape is driven by storytelling – including immersive experiences at visitor attractions, inspirational presentations by corporate leaders, and compelling advertising campaigns delivered over digital signage. Sharmeen Obaid-Chinoy exemplifies how storytelling can inspire, inform, and shape the future of audiovisual innovation and its various markets, and her announcement as the Opening Keynote for ISE 2024 underscores its importance to the AV industry.

“We are thrilled to have Sharmeen Obaid-Chinoy give our Opening Keynote at ISE 2024; she promises to be a compelling, thought-provoking speaker,” said Mike Blackman, Managing Director, Integrated Systems Events. “As an innovator, trailblazer and advocate for positive change, Sharmeen Obaid-Chinoy has made a great impact in her industry and in wider society.”

During her career, Obaid-Chinoy has taken creative action to influence societal change. In 2016, following her Oscar win for A Girl In The River: The Price Of Forgiveness, which addressed the controversial subject of honour killings, Obaid-Chinoy was invited to meet with the Prime Minister of Pakistan. The meeting ultimately contributed to the country’s long-stalled honour killing bill passing into law.

Following a move into narrative film-making, Obaid-Chinoy directed two pivotal episodes of Marvel’s critically acclaimed series Ms. Marvel in 2022. The series chronicled the MCU’s first Muslim character, Pakistani-American teenager Kamala Khan. The New York Times included her episodes in its annual Best Episodes of TV list. This year, Obaid-Chinoy was announced as the first women to direct a Star Wars film. The live action movie will star Daisy Ridley and is scheduled for release in 2026.

The ISE 2024 Opening Keynote given by Sharmeen Obaid-Chinoy will take place on Tuesday 30 January. More information regarding the ISE 2024 Conference Programme and 20th Anniversary celebration events will be announced soon – watch this space!

Registration for ISE 2024 is now open. To register, visit www.iseurope.org and use our special code a1lightingmag for free entry.


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May 2024 issue

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