Lutron brings intelligent lighting to WOW!house 2026

Lutron Electronics  has announced its participation in WOW!house 2026, the prestigious interior design showcase at Design Centre Chelsea Harbour. Bringing its pioneering Intelligent Lighting solutions to four exceptional spaces at WOW!house 2026, Lutron will demonstrate how light can transform luxury interiors and build a deeply personalised, immersive connection for clients.

Held annually at Design Centre Chelsea Harbour, WOW!house is one of the most anticipated events in the international design calendar. Each year, the purpose-built showhouse brings together world-class interior designers and leading global brands to create a series of full-scale, meticulously designed rooms, offering visitors the rare opportunity to experience their creativity first-hand.

Introducing intelligent lighting

At the heart of Lutron’s presence at WOW!house is its Intelligent Lighting portfolio, a new category of lighting that moves beyond traditional illumination to create responsive, human-centric environments. It represents a fully realised vision of seamlessly integrated, deeply experiential lighting for the home, elevated by advanced wireless control that transforms design freedom and unlocks new possibilities for design professionals. WOW!house will see Intelligent Lighting on show for the very first time in The Martin Moore Kitchen by Samantha Bartlett, The Samuel Heath Primary Bathroom by Rigby & Rigby, The Parlour by Martin Kemp Design and the Ca’ Pietra Bathroom by De Rosee Sa - working with Butler Harwell.

By seamlessly unifying control of natural light, electric light and shading systems, Intelligent Lighting enables designers to shape atmosphere with precision, supporting daily rhythms and elevating the experience of a space.

A cornerstone of this approach is Ketra, Lutron’s advanced lighting system, which delivers full-spectrum, tuneable light capable of replicating the changing qualities of natural daylight. Unlike conventional lighting, Ketra dynamically adjusts colour temperature and intensity throughout the day, while offering a near-infinite palette of light. This allows designers to achieve exacting and nuanced effects which bring out the true richness of materials, finishes and artwork, creating richly layered, intuitive spaces.

The other pillar of Lutron’s Intelligent Lighting approach is Orluna CCX, which stands for Orluna’s sustainably made architectural luminaires redesigned for native control with Lutron’s most advanced wireless systems. Sculpted to harmonise with the world’s most ambitious architecture and inspired by the light of Provence, Orluna CCX delivers remarkable, true-to-life colour rendering across a wide range of luminaires.

Collaborations with leading designers

At WOW!house, deploying Lutron Intelligent Lighting enables each designer to choreograph light and create an emotional experience with the building of soft, ambient layers, adaptable colour-changing hues and illumination perfectly attuned to tasks, mood and place.

The Martin Moore kitchen with Samantha Bartlett 

For WOW!house 2026 Martin Moore kitchens are collaborating with Samantha Bartlett Interior’s to combine expert furniture making with innovative interior design to create a kitchen that is the true heart of the home, shaped by nature, craftsmanship and the rituals of everyday living. Samantha Bartlett’s scheme explores warmth, materiality and functionality, enhanced by a complete technology experience by Homeplay, demonstrating Ketra’s ability to fine-tune light for different moments throughout the day, from bright, energising task lighting to softer tones for entertaining.

The Samuel Heath primary bathroom by Rigby & Rigby 

Luxury design studio Rigby & Rigby reimagines the bathroom as a timeless sanctuary of calm and serenity. Featuring Lutron Ketra, specified by integrator Powerplant Home Automation, the space transitions effortlessly between five distinct environments inspired by Rigby & Rigby’s international project reach. From invigorating tropical forest morning light to the calm of a restorative Japanese ski resort. The installation demonstrates how layered, dynamic lighting can support functionality, wellness and ambience within a single environment.

The Parlour by Martin Kemp Design 

In The Parlour, Martin Kemp Design creates a richly atmospheric space designed for relaxation and connection, where light is soft and considered. Here, Ketra lighting, specified by integrator Tillman Domotics, is used to accentuate textures, artworks and architectural details, delivering a sense of depth and intimacy that evolves throughout the day, reflecting the changing rhythm of the home.

Ca’ Pietra Bathroom by De Rosee Sa 

At WOW!house 2026, Butler Harwell has integrated Orluna CCX luminaires with Lutron control within the Ca’ Pietra Bathroom by De Rosee Sa to create the impression of Mediterranean sunlight. Orluna’s quality of light helps the stone, plaster and architectural details feel naturally illuminated. Woven into the architecture, the luminaires shine through the stretch ceiling, creating the illusion of the sky above the terrace, while light filters softly through the porthole window. Programmed scenes create atmosphere, shifting the room from bright morning clarity to softer, warmer evening tones.

A new standard for luxury living

Commenting on Lutron’s involvement, Javier Segovia, Vice President, Sales and Services, UK & Europe, said: “Intelligent Lighting represents the next major chapter in luxury residential lighting and we are thrilled to see this come to life at WOW!house 2026. These beautifully designed spaces show how Lutron technology can be seamlessly integrated into the fabric of a scheme, enhancing each designer’s vision while creating environments that respond intuitively to how people live, feel and interact with their surroundings.”

Other rooms featuring Lutron technology at WOW!house include the Lalique Home Bar by Elicyon, delivered in collaboration with integrator Custom Sight & Sound (CSS); the Salvesen Graham The Collection Primary Bedroom by Salvesen Graham, and the Black Edition at Romo Speakeasy Salon by Studio Duggan, are both supported by integrator Equipdd.

Across these rooms, Lutron’s technology integrates discreetly behind the scenes, giving designers complete creative freedom while ensuring that every space is illuminated exactly as intended.

Lutron’s presence at WOW!house demonstrates the growing importance of lighting within the design process, not simply as a functional requirement, but as a fundamental element of how spaces are experienced, bringing each designer’s vision to life with unparalleled precision.

Visit WOW!house from 2nd June – 2nd July 2026.

 Image credit: James McDonald.