Whitecroft Lighting’s smart reusable packaging system wins iF Design Award

Geopak™, an innovative packaging system developed by UK commercial lighting manufacturer Whitecroft Lighting, has won a prestigious international iF Design Award.

Created by Whitecroft Lighting to improve the lighting and construction supply chain, Geopak™ slashes waste by reducing single-use packaging and increases product traceability with smart, connected devices.

The smart, reusable construction packaging and product-tracking system beat off competition from more than 10,000 entries from across 68 countries to secure an award for Service, System and Process Design, and Service Design.

Geopak™ delivers two major new benefits to the lighting and construction supply chain. Firstly, it enables greater trackability of lighting products and materials by delivering new levels of traceability, thereby improving efficiency and reducing losses.

Secondly, it radically reduces construction waste by introducing a new form of reusable packaging that is set to eliminate millions of kilograms of single-use packaging.

This is achieved by replacing traditional single-use cardboard with collapsible, reusable crates or totes that can be used repeatedly to transport materials.

Geopak™ also improves transportation efficiency by maximising space and allowing more lighting equipment to be transported per journey, while protecting luminaires and other valuable lighting equipment during transit.

Geopak™ is estimated to prevent 100,000 cardboard boxes from entering the construction supply chain over the next two years.

Matt Paskin, Solutions and Marketing Director at Whitecroft Lighting, said: “Everyone at Whitecroft Lighting is absolutely thrilled to have won such a prestigious international award and this is another demonstration of how Whitecroft is innovating all aspects of the lighting supply chain – from design through to delivery.

As a lighting manufacturer, it’s essential that we find new and innovative ways to embed sustainability, and not just through our commercial lighting products. With Geopak™ we’re addressing one of the industry’s biggest challenges, packaging waste, by using a smarter, reusable delivery system.”