Formerly part of the general lighting division of OSRAM, LEDVANCE has established itself as a leading name in innovative LED solutions in just seven years. The new branding will see the company offer a complete range of lighting solutions under the name LEDVANCE.
Whether the need is for LED lamps, LED luminaires, LED strips, light management systems or human centric lighting, industry professionals all over the world rely on LEDVANCE’s combination of long experience, know-how and focus on the future.
Under its slogan of “Advancing Light”, LEDVANCE offers LED replacement solutions Europe-wide for almost every application, from retrofits and conversions to new luminaire installations.
The LEDVANCE brand will offer lighting products in the SUPERIOR, PERFORMANCE and VALUE classes, which are familiar from LEDVANCE luminaires. Clear naming makes it easy to find all the important product information, including the segmentation, at a glance.
Although the names and EANs of the lamps are new, they are clearly linked to the previous products, making them easy to find in the online product catalogue.
The new clearly laid out packaging shows that many of the professional LED lamps have become even more powerful to coincide with the change of brand. However, lamps from the residential sector such as the VINTAGE EDITION 1906 or the LEDinestra range, that will be further offered under the proven OSRAM brand, will continue to provide the same quality, performance and efficiency.
LEDVANCE also supports the sustainability targets of its partners, not only with future-proof efficiency but also, for example, with products made from recycled materials and with luminaires with replaceable components to help support the circular economy. The company’s holistic commitment to sustainability has been recognized with the Silver Medal award from EcoVadis, one of the world’s most prestigious sustainability rating agencies.