Ventola Projects shines a spotlight on new bowling experience in the USA

Above: The new bowling experience at Thunder Road, South Dakota

Ventola Projects, an LED lighting specialist, is optimising the customer experience at a brand-new family entertainment center in South Dakota, USA.

UK-based Ventola Projects operates across the UK, the US and the Middle East and has been working hard over the past few months, as facilities managers look to make the most of COVID-19 inflicted downtime to renovate, build and improve family entertainment centers.

Thunder Road, a new 30,000 square foot facility in Sioux Falls, South Dakota, is the latest to team up with Ventola to deliver its new bowling center lighting products, which incorporate a range of video game elements into the traditional bowling experience.

Ventola Projects has installed its next generation VAvR range, a multi-function LED system that can switch from general task lighting to color changing mood lighting glow effects.

Using low power network cable illumination control technology, the system ensures the facility can save money in a tough economic climate.

“This is a stunning new attraction in South Dakota and we are really proud to be part of it,” said Ventola Projects founder, Mick Ventola.

“There have been challenges for operators of family entertainment centers over the past few months but this should give everyone cause for optimism, given the facilities on offer.

“What we’ve done with our new range of VAvR lighting is to incorporate advanced lens technology, which allows the system to be hung much higher than previous generations to illuminate two lanes at any one time.

“It makes the product almost 50% cheaper to supply and install, so we’re pleased to offer these benefits and assist facilities managers as best we can during the pandemic.”

Thunder Road underwent construction in February, combining a cutting-edge bowling system, bumper cars and a two-story laser tag game for visitors to enjoy.

The new VAvR LED lighting system was designed to give multiple color changing options, including general white lighting, from one Ventola produced product, without the need for additional lighting or control and to enhance the overall experience.

“When you see the lighting system above the bowling lanes and the mini bowling, it’s awesome,” added Thunder Road general manager, Ryan Friez, adding “It’s looking just how I envisioned it and it’s impressive.”

Mick Ventola has installed similar lighting systems across the US in recent years, including installations at Bally’s Hotel and Casino in Las Vegas and Tricorp Amusements JW Marriot Resort in Florida.

The South Dakota installation was carried out by Ventola Projects official US distributor, Las Vegas based Kool Amusements, who completed it efficiently in just a few days.