Work hard, Play harder is MACRON’s motto. The Italian sporting apparel company is the number one brand for many clubs, sponsored in the Serie A TIM soccer, and one of the largest players on the European market, next to Nike, Adidas, and Puma. With a focus on growth, MACRON decided to invest in new headquarters in the outskirts of Bologna, Italy. TRILUX was the sole lighting partner for the project.

The new headquarters, owned by VGP, a pan-European company, which owns, develops, and manages high-quality logistics and semi-industrial parks, is in Valsamoggia, Italy. It occupies an area of 55,000 sqm, of which 22,000 sqm house the distribution centre (16,000 sqm) and the offices (6,000 sqm). In addition to green spaces, the external area provides parking for almost three hundred cars, including dedicated sections for electric vehicles and car-sharing.

The structure of the building is quite minimalistic. Fausto Savoretti, Partner of Studio Lenzi & Associati, explains, “The construction concept was to have a structure free of beams and pillars on the inside, for the benefit of the usability of the spaces. All working spaces have been created with a “HUMAN CENTRIC” approach to guarantee the people’s well-being. The office area is in a building, three floors above the ground, and a mix of open space environments, meeting rooms, and large showrooms. The shape of the building and the use of glass walls ensure a constant influx of natural light, intelligently balanced with the light of the high energy-efficient LED lighting system.

The logistics building is equipped with the latest lighting and handling technologies and complies with all anti-seismic regulations and the rainwater recovery system for irrigation.

The company places great importance on employee welfare, and the new headquarters goes a long way to reflect this. Valentina Barbolini, Events and Communication Specialist at MACRON, says, “There is a gym, restaurant, coffee area, and a large outdoor courtyard, which can also be used as a location for corporate events.”

Guido Lenzi, Partner at Studio Lenzi & Associati, continues, “This is a highly sustainable working environment, and we have paid attention to the smallest detail. Thanks to the high quality of the materials used, we have been awarded an EXCELLENT rating by the BREEAM certification system for building sustainability.”

A smart solution 

TRILUX installed the 4200 lumens ETDD version of its JOVIE LED in the outdoor areas and parking lots. Thanks to Multi Lens (MLTIQ) and Constant Light Output (CLO) technologies, it was possible to adapt Jovie LED to the project specifications, providing a luminaire in the Smart Lighting Ready variant with Zhaga interfaces for integration into the lighting management system. The facades were illuminated with FACIELLA LED in 3800 lumens, combined with the 7500-lumen version of the COMBIAL LED. These luminaires are both ideal solutions for highlighting surfaces and buildings. The LUTERA LED ground-recessed solution was also used for uplighting.

Almost all interior areas, open space offices, showroom, gym, restaurant, and coffee area have been equipped with FINEA LED pendant lighting. Thanks to its modular structure and the great variety of versions, it was possible to rely on a single solution while maintaining a unique design. In the laboratories and some corridors, designers chose the 4000 lumens version of the OLEVEON FIT LED, an extremely versatile product within the X-RANGE SERIES.

Lastly, in the Distribution Centre, 13000-lumen MIRONA FIT LED in the ETDD version was used, providing an optimal solution for logistics and production sites. Its features make it highly reliable, guaranteeing high-quality light in all areas and therefore more safety at work.

Paolo Guizzardi, Production Director at MACRON, comments, “Lighting is an important part of a building, even more so if it has to meet certain requirements in terms of sustainability and environmental impact. The new lighting integrates perfectly into the overall design of our buildings and contributes significantly to the well-being of our employees.”

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Photo credits: Piero Annoni.

May 2023 issue

2023 A1 Buyers Guide