The impact retail lighting has on sales

Luke Czerpak, Compliance Manager at Eaton Electrical (www.eatononline.co.uk) talks to www.a1lightingmagazine.com

When designing a retail space, the atmosphere, décor and functionality should all be taken into account. An area that’s often overlooked is the importance of the store’s lighting. This is surprising when research shows it to be a key influencer in the customer’s buying decision.

Retail lighting can be broken down into four primary types: ambient, task, accent and decorative. Retailers need to combine elements of each to fit with the store’s image.

For example, bright lighting can encourage customers to make quick decisions and have a fast turnaround whilst dimmer lighting promotes browsing and spending more time in store.

To reduce energy expenditure, LED lights should be fitted as the main source of ambient lighting and fluorescent lights to highlight products and POS displays. These are far cheaper than using a halogen alternative and help your store’s carbon footprint.

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