Image courtesy of iStock. Supplied by Prolight + Sound.
Spectacular staging and ecological action can go hand in hand. This is the signal that Prolight + Sound 2022 is sending out with the premiere of the Green Event Day – at the same time, setting impulses for the innovative strength and the sense of responsibility in the industry on the way to more sustainable event operations. The theme day on 27 April 2022 will offer lectures, panels and best-practice presentations on the careful use of natural resources. The programme is being developed in close cooperation with the European Association of Event Centres (EVVC) and supported by the Association of Media and Event Technology (VPLT).
What impact does the EU Green Deal have on the events industry? How can sustainable event technology support the branche on its way to a greener future? What needs to be considered in terms of communication to ensure that the commitment is also noticed by visitors and partners? These and other questions will be addressed by the experts at the Green Event Day at Prolight + Sound. Representatives from associations (EVVC, VPLT, LiveMusikKommission), companies from the entertainment technology sector (Adam Hall, Neumann & Müller, Cameo Light, DeerSoft), venues (Düsseldorfer Congress GmbH, Velomax GmbH, Markthalle Hamburg) as well as tourism boards, communication and event agencies will be present.
The keynote address will be given by futurologist and trend researcher Oliver Leisse. Leisse is the founder of the “SEE MORE Future Research & Development” institute, author of non-fiction books such as “Be prepared: 30 Trends for the Business of Tomorrow” and host of the podcast “Zukunft, Trends & Strategien”. The programme will conclude with a presentation and Q&A session by Stefan Lohmann, founder of the “Sustainable Event Solutions“ project. Lohmann will present the 16 Steps initiative for the climate neutrality of the event industry by 2025 and explain why ecological action can also lead to economic advantages in tough competition.
Stronger focus than ever on sustainability
Prolight + Sound also makes its commitment to environmentally friendly solutions visible outside of the Green Event Day. For example, manufacturers of products that can contribute to a positive eco-balance in event operations are marked with a special ProGreen label in the exhibitor search and in the trade fair catalogue. In addition, there are several guided tours to exhibition stands that present sustainable event technology in action.
With the Future Hub, Prolight + Sound for the first time offers an exhibition area that is created entirely using recyclable materials and is powered 100 per cent by green electricity. The Future Hubbundles content that is particularly important for young talents in the event industry. In times of a shortage of skilled personnel, it brings companies and qualified professionals together, showcases training opportunities in the event industry and gives start-ups the opportunity to present themselves at reduced rates.
|The Green Event Day programme (27 April 2022)|
Participation in all lectures, workshops and product demos is free of charge for visitors with a valid ticket.
All further information on Prolight + Sound at www.prolight-sound.com.
More information about the European Association of Event Centres (EVVC) and the Association of Media and Event Technology (VPLT) at www.evvc.org and www.vplt.org.
As an international trade fair brand, Prolight + Sound is present with events in Germany, China and Dubai. More on the global activities at www.prolight-sound.com/worldwide