New Commercial Director for Signify

Signify is pleased to announce that Dervan Alleyne is now Commercial Director for the OEM division in the UK and Ireland.

Dervan has over eleven years’ experience in the lighting industry including six at Signify, formerly Philips Lighting. He has previously held the role of national sales manager, helping to drive the industry towards connected lighting by working closely with lighting manufacturers across the UK, as well as technology partners as part of the Sensor Ready programme.

On his new role Dervan says that he wants to, ‘work with UK lighting manufacturers to drastically change the industry by accelerating the transformation that is already well underway. Smart solutions and innovative platforms enable partners to collaborate across the ecosystem meaning we can do much more with light. The goal at Signify is always to positively impact and improve lives in a sustainable way. I believe Signify is the partner of choice because of its strong history of innovation.’

Dervan aims to ensure that Signify take an active involvement with industry bodies to support manufacturers to deliver products that are high quality, reliable and robust.

A key element of Dervan’s role will be offering lighting manufacturers a full system of market leading components. ‘Last year we launched Philips TrustSight Gen3, our emergency lighting components, which shows our intent to supply the market with a complete solution. This portfolio is something we’re really excited about and so far our customers have been too. This is a fantastic opportunity to support our customers in an area that is finally getting the attention that it needs in our industry.’

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