Louis Poulsen appoints Atrium as its exclusive distributor in the UK

Atrium’s singular mission is to deliver the best Quality of Light to each of their clients’ projects. In order to do that, they require only those brands that sit at the leading edge of technology, design and innovation. So Atrium are absolutely thrilled to announce that Louis Poulsen, giant of Danish lighting, has appointed Atrium as its exclusive distributor for the architectural, interior and exterior specification project sectors in the UK.

This announcement follows the recent appointment of the Scottish subsidiary Kelvin Lighting as distributor of Louis Poulsen lighting for the specification sector in Scotland. The development represents a giant leap forward in the evolution of Atrium’s exclusive lighting portfolio, curated solely to offer architects, engineers, designers and contractors the best and most comprehensive range of lighting solutions that meet the needs of any project.

Born in Copenhagen in 1874, Louis Poulsen has become synonymous with advanced lighting design at its highest level, firmly embedded in the Scandinavian design philosophy of Form Following Function. Louis Poulsen’s unmistakable design style has become recognised the world over and the company’s motto Design to Shape Light is neither accidental nor superficial. The function and design of the company’s products are tailored to reflect and support the rhythm of natural light and every detail in the design has a specific purpose. Every Louis Poulsen design begins and ends with light.

In 1924 Poul Henningsen created his influential Paris lamp for Louis Poulsen and it is his views on the duality of design and light that form the foundation on which the company continues to work. Many of Poul Henningsen’s early lamps have become recognised classics and are available today, the epitome of timeless elegance and Danish design excellence. Every Louis Poulsen design begins and ends with light. His PH range and the famous Artichoke have rightly achieved iconic status while architect Arne Jacobsen, who also designed for Louis Poulsen, is represented by his classic designs that have passed the arduous test of time.

Today, Louis Poulsen works in close partnership with designers, architects and other talents including Verner Panton, Øivind Slaatto, Alfred Homann, Oki Sato, Olafur Eliasson, Christian Flindt, GramFratesi and Louise Campbell, establishing the brand as a key global supplier of architectural and decorative lighting. Defying traditional product categories, Louis Poulsen products serve and span the professional and private lighting markets for both indoor and outdoor applications.

The Louis Poulsen Indoor, Outdoor, Decorative and Architectural Collections add style and status to Atrium’s portfolio, offering exciting opportunities for specifiers. The range complements and enhances Atrium’s extensive array of solutions.

‘Having already appointed Kelvin Lighting to distribute our brand in Scotland, the logical next step was to appoint parent company Atrium to manage sales into the specification sector in the rest of the UK. Atrium’s professional and experienced salesforce is already well connected with the architects, designers and specifiers we need to reach and this move can only accelerate our engagement with them. We’re delighted to appoint Atrium and excited by the energy they will bring to our sales effort’ says Louis Poulsen’s International Business Development ManagerSune Arvad Kristensen.

Ulysse DormoyAtrium’s Managing Director, responded by saying ‘I have always admired Louis Poulsen and this is a fantastic opportunity for us which enriches our existing exclusive portfolio of brands. Louis Poulsen’s central philosophy of form following function, combined with a singular focus on Design to Shape Light reinforces our own philosophy that Quality of Light ultimately means Quality of Life.  We’re very proud to represent such a revered brand in our home market’.

www.atrium.ltd.uk

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