IoT pioneer Gooee launches in Europe

Gooee, the ‘data brain’ for building activity, officially launched its ‘full stack’ ecosystem amongst its lighting and technology partners at one of Europe’s largest lighting events.

Using sensing hardware and cloud-based software, which is combined into a single solution for smart buildings, Gooee brings together lighting, beacon networking and space analytics to drive application-enabling intelligence for developers, building occupiers, property owners and managers. Scalable and interoperable, Gooee can be used across all sectors to significantly simplify installation complexity, transform human engagement and reduce energy costs by up to 80 per cent.

Neil Salt, Co-founder and MD of Gooee, says, “IoT lighting is transforming the built environment. We’ve talked increasingly about a new era in lighting, but finally that time has arrived. Today we are proud to be celebrating partnerships that are fundamental to the adoption of smart building solutions and pleased to be embarking on trials through our partners with global brands including BMW and CBRE.”

Using building data to monitor building occupancy, Gooee enables flexible working space to flourish, and facilitates working preferences, such as lighting, atmosphere and facilities across commercial assets, which increases employee productivity, health and wellbeing. In a retail environment, the ecosystem also gathers real-time analytics enabling retailers to create tailored experiences for consumers and increasing basket spend. The blend of occupancy and beacon data reduces the cost of managing retail spaces, through enhancing floor layouts and stock positioning to optimise store square footage.

“Gooee is a revolutionary system that is not only changing the way we manage buildings,” says Neil, “but the way we interact with the spaces we occupy. Designed to be interoperable with existing building systems and using Lighting-as-a-Host, Gooee’s platform allows developers of software based apps to build value upon our ‘data brain’ without any additional hardware being installed. This future-proofs the investment for the owner, occupier or manager,” he added.

At the event, Gooee announced that Aurora Lighting and Feilo Sylvania have become Platinum Partners, enabling full access to the platform for non-commercial use, dedicated support, access to Beta hardware and full use of the Gooee Florida IoT Test Centre for long-term testing. Other Gooee partners and sponsors of the Gooee IoT Arena at LuxLive included Utilitywise, Dell EMC, Vodafone, TUV Rheinland, Deltavation, Evrythng, Nordic, and Interlight.

Gooee’s technology has been tested and demonstrated by partners Aurora Lighting, which is currently running a trial with BMW, ABSA Bank, and others across warehousing, hospitality, office and retail environments.

Gary Bennett, Managing Director of Aurora Lighting, says: Aurora’s strategy to create exceptional Value Beyond Illumination continues to provide our commercial and retail customers with a strategic lighting partner and platform solution that delivers a full suite of lighting technology and solutions powered by Gooee, enabling buildings to become connected spaces and immersive experiences that deliver value unachievable through other products. With our global presence, speed to market and industry leading innovations and project service, Gooee is the perfect technology partner to match our vision, ambition and IoT core component and software capabilities that enable us to offer a scalable, wireless connected lighting platform now and in the future. A Gooee Platinum Partner we now aim to work together further to continue to enhance opportunities and maximise benefits that transform environments and customer experiences. This partnership has already led to exciting retail and commercial projects, such as BMW, which is already seeing the multiple benefits that our AXiO platform, powered by Gooee, can offer.”

Christian Schraft, Global CEO Feilo Sylvania: “As a global leader in lighting solutions, we are at the forefront of intelligent lighting. Advances in readily available technology are having a huge impact on lighting solutions and creating new business opportunities for forward-looking organisations. We are in the best position to share this knowledge and expertise with our customers and have taken a strategic approach to this revolution; our business is steadily becoming an holistic provider of lighting services and a myriad of connected solutions.  Our partnership with Gooee reflects our ambitions and passion to create smarter more cost effective buildings by integrating smart technologies.”

Bastiaan de Groot, Global Director Strategy & New Business Development at Feilo Sylvania: “The benefits of smart lighting and the value it offers can be 7-10 times larger than the value that energy efficient lighting alone brings to our customers. As we are developing more smart lighting propositions, the value that these services deliver to clients will only increase and therefore grow in importance. We recognise that there are innovative companies out there developing ground-breaking solutions, which is why we’ve taken a collaborative approach and partnered with Gooee along with many others. Gooee is showing a lot of promise to become one of the leaders in IoT solutions and we are delighted to be partnering with them.”

Rick Jacobs, Managing Director, CBRE Global Workplace Solutions: “The built environment has always been open to new technologies to enhance estate management, sustainability, energy savings and occupier satisfaction. However, technological advancements are occurring faster than ever and the introduction of location-tracking technology embedded in luminaires will transform spaces significantly. What Gooee and others are doing is revolutionary and through being interoperable with other systems, it is likely that we will see a rapid adoption rate in our industry.”

This launch follows the recent announcement that Gooee and IoT cloud software pioneer Evrythng have strengthened their partnership agreement with a US$7.5m+ deal, which provides Gooee with a perpetual licence to use Evrythng’s technology in the smart buildings where Gooee is used.


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