ICONIC CARNABY STREET SUPPORTS EARTH HOUR WITH ICONIC ARCH TAKEOVER

For the second year running, Carnaby Street’s iconic arch will play host to some of the world’s most loved wildlife, including blue whales, tigers, walruses and an orangutan taking centre stage, in support of Earth Hour, the world’s biggest switch off event.

The reveal of this year’s arch marks the countdown to Earth Hour and highlights the important message that, with wildlife populations having declined by 60% in the last 50 years, we must come together and call for urgent action to stop devastating climate change and nature loss worldwide.

On Saturday 30th March at 8.30pm, millions of people around the globe switch off their lights for 1 hour and organise events – at home, in their community or in their towns or cities – to show they want to protect our amazing planet.

For Earth Hour this year, WWF is asking people to use their #VoiceForThePlanet.

Individuals, businesses, communities and politicians all have a role to play. By adding your voice this Earth Hour, you can choose to change something in your everyday life that will help to protect our planet.

For the second year, Carnaby will be switching off their amazing light installations between 8.30pm – 9.30pm, including the iconic Carnaby bulbs, the plug on Ganton Street and the Julian Opie street art piece ‘Shaida Walking’, to show their support for the global moment.

Carnaby tenants will also be getting involved; Dr Martens’ will be turning off their interactive window screens, Greek restaurant Pittabun will be switching off their lights and serving a special Earth Hour bun and Jeweller’s Joy Everley will have an exclusive promotion on their panda charms.

Visit Carnaby.co.uk for full tenant activity and more information.

Simon Quayle, Director at Shaftesbury, said: “We are proud to again show our support to the Earth Hour campaign. The cause is one close to our hearts and part of our pledge to help Carnaby to become more sustainable. We have
recently launched Carnaby Feels The Love, an initiative to showcase how we and our tenants are already committed to the sustainability movement and to highlight their community, charity and environmental pledges.”

Gareth Redmond-King, WWF-UK, Head of Climate Change, said: “With climate change wreaking havoc on our wildlife, forests being destroyed and plastic choking our oceans, Earth Hour is vital. It gives a powerful voice to millions of people. We’re thrilled to have the support of Shaftesbury this Earth Hour and hope this beautiful arch will
inspire people to use their #VoiceForThePlanet and call for urgent action to reverse the damage and restore nature.”

WWF’s Earth Hour has become a global phenomenon with millions of people coming together to celebrate our planet and promise to protect it. Last year in the UK, 10 million people took part, along with over 7,000 schools, 400 landmarks and thousands of businesses and organisations. Iconic landmarks including Big Ben and Palace of Westminster, Buckingham Palace, Tower Bridge, Blackpool Tower, The Kelpies, Brighton Pier, Cardiff Castle and many more took part in last year’s global event.

Shaftesbury is supporting DEFRA’s Year of Green Action (YOGA), a government commitment to improve the environment by connecting people with nature, through its 25-year plan (25YEP). WWF Earth Hour and other environmental activations throughout the year demonstrates Shaftesbury’s commitment to the initiative.

Share your photos of the Carnaby arch using #EarthHourUK #VoiceForThePlanet and tag @CarnabyLondon

Photo credit: David Parry/PA Wire

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