A focus on brand and design: BÄRO is a new foundation member of the German Design Council

Clear commitment to design as a strategic instrument of brand management: BÄRO, the specialist for retail lighting and Clean Air Technologies, has been accepted as a foundation member of the German Design Council. The company is now one of the sponsors of the most important German design and brand authority.

The German Design Council was initiated in 1953 by the German Bundestag and sponsored by German industry. It represents the interests of companies that understand and use design as a success factor for their brand management.

This applies to BÄRO in two respects: on the one hand, because BÄRO clearly positions itself as a brand with a clear, fresh presence and has products with a high-quality design in line with this. And also because BÄRO lighting solutions in turn help other brands to tell their stories successfully in the retail sector, to implement them in store design and in this way to raise their profile. Various awards that BÄRO has received in recent years for its brand and design underline this goal: the German Brand Award, iF Design Award, German Design Award, Red Dot Award and Iconic Awards Interior Innovation.

“Becoming a foundation member of the German Design Council provides us with a platform to exchange ideas with other design and brand-conscious companies,” says Dr Sandra von Möller, Managing Director of BÄRO. According to Dr Sandra von Möller, membership is regarded as a commitment to design as a strategic instrument. The foundation members of the German Design Council not only assume social responsibility for better design in all areas of life, but are also committed to strengthening Germany as a centre of business activity and its economy with its many small and medium-sized enterprises.

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