Xicato Appoints Gerhard Rieser as Vice President of Sales, Europe


Xicato announced today that Gerhard Rieser has recently joined the Company as Vice President of Sales, Europe. Gerhard will direct existing sales operations in Western Europe as well as initiating activities in Eastern Europe and contributing to the company Management Team’s plans for further growth globally.

Gerhard is a seasoned executive with more than 16 years experience in sales and marketing for components for the lighting industry with an emphasis on the acquisition of new customers and building up sales networks. Prior to Xicato, Gerhard held a variety of leadership positions at Tridonic Connection Technology, part of the Tridonic Group, and a 100% operation of the Zumtobel Group where he built and managed the worldwide sales and marketing team including a network of independent sales representatives and distributors.

Tridonic Connection Technology is one of the leading suppliers of electromechanical connection devices for the lighting industry. Gerhard will report to Vice President of World Wide Sales Tom Foster who commented “His knowledge of the market and its key players and dynamics, as well his passion for LEDs and lighting, will make him a key contributor to our ambitious expansion plans”. “Joining Xicato at a time when LEDs are taking off is extremely exciting and an extraordinary chance to take an active part in a technology change that happens only every 30 to 40 years”, said Gerhard.” I am committed to executing Xicato’s growth plans and offering customers a premier class service by building a sales network throughout Europe and increasing the awareness of Xicato in the market”.

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