The Imagination Building lights up for Christmas

A giant Christmas bauble shimmering in a sea of stars has illuminated an iconic central London building, marking just five weeks until Christmas.

The Edwardian façade of the renowned Imagination Building, 25 Store Street South Crescent (just off Tottenham Court Road), has been dressed for the silly season for the 22nd year running, providing a spectacle worth a detour for the local community.

This year’s lighting display, created by the global communication agency’s in-house lighting designers, uses 150 metres of neon lights to illuminate the 12m wide red and blue Christmas bauble.

The introduction of LED lighting this year means the Christmas façade uses just one quarter the energy consumption of previous year’s displays – using the same amount of power as one microwave oven.

Tucked away from the bustle of London’s busy shopping streets, a favourite of the public and taxi drivers alike, global communications agency Imagination has created a spectacular Christmas lights display on the front of their building every year since 1989.

The lights will be on every day, from 6am to midnight, until December 29, 2012.

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