Soraa’s Perfectly Tailored Lighting Makes Gieves & Hawkes’ Flagship Store Shine
Soraa, the world leader in GaN on GaN™ LED technology, has announced that 245 of its LED lamps have been installed in Gieves & Hawkes’s elegant Savile Row flagship store in London. Founded in 1771, Gieves & Hawkes has always incorporated luxury with function. The well-respected tailor is known for outfitting the United Kingdom’s armed services and the British Royal Family as well as designing stylish yet classic suits for men. The retailer’s approach to lighting design was no different—while the lamps needed to be energy efficient and functional, they also needed to be luxurious and refined. Gieves & Hawkes wanted to reduce energy costs associated with lighting, improve efficiency and highlight their bespoke craftsmanship. Soraa’s simply perfect lighting solutions were the best products to meet Gieves & Hawkes’s needs.
Gieves & Hawkes is located at No. 1 Savile Row, a building the Royal Geographical Society—whose explorers were often dressed by the royal tailor—had occupied since 1870. While the building is as stately as the retailer, it did not hold up as well over time, so Gieves & Hawkes chose to completely renovate the building’s interior. As part of the renovation, the company decided to redesign the lighting scheme from scratch with new LED lamps.
“With its ultimate Savile Row address, refurbishing and modernising the historical 18th-century Gieves & Hawkes flagship store was challenging. I wanted to respect the original architecture of the building, whilst at the same time creating a contemporary space that acted as a foil to both the elegant creations of creative director Jason Basmajian as well as the history of the brand, which has spanned over a century,” said Teresa Hastings, the interior designer selected for the project. “I designed the store to flow through allocated spaces, which each required individual moods as the bespoke rooms run from formal to casual wear to the archive collection and then through to military and evening wear. With the help of lighting designers, Lightplan, we have created a unique space with a lighting system that is completely controllable, and Soraa lamps are a huge part of this achievement. The colour rendering gives an accurate light whether it is set at a low level setting for evening events or a daylight setting for normal retail hours. The change in moods running throughout the store was a massive factor in the overall scheme, which is why Soraa lamps were ideally suited for this project.”