Recolight gets animated over consumer recycling

Recolight, the specialist WEEE compliance scheme for the lighting industry, has unveiled its newest resource in the campaign to get the UK recycling low energy lamps through its partnership with the CoBRA (Community Bulb Recycling Alliance) scheme.

A colourful, quirky short animation, created by Sam Duggan, illustrates how people can help increase recycling rates of low energy lamps in their community by becoming a CoBRA volunteer.

CoBRA is an initiative which aims to create volunteer ‘recycling champions’ up and down the country who help take responsibility for collecting used low energy lamps for recycling in their local area. These Champions’  take on responsibility for collecting the used lamps in specially designed collection containers, which can be placed in community locations of their choice. The waste lamps will then be taken to a central collection facility by the volunteers, ready for collection and responsible recycling.

Nigel Harvey, Chief Executive of Recolight, says: ‘The film has been developed to show the public just how easy it is to become a volunteer – one hour a month is all that is needed. 9 out of 10 people have at least one low energy lamp in their home, so each volunteer is making a difference to the environment by helping to collect their community’s old low energy lamps.’

The video directs viewers to the Recolight CoBRAscheme website where anyone interested in becoming a volunteer for their community can also sign up quickly and easily.

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