The Butterfly Effect

Philips is to help a team of young architects make a stunning visual statement about sustainability and simplicity by bringing their international competition-winning design concept to life through the use over 300 LED lamps.

Visitors to the 2010 Tokyo Designers Week will be able to see the “L’effet papillon­”  – The Butterfly Effect – created by Swiss architectural design studio Allegory and emerging French architect Aurore Baulier.

Built into an industrial shipping container, the design uses a combination of reflective surfaces, recycled household materials and Philips Novallure LED candle lamps to create a visual representation of the positive influence that relatively minor objects can have on a global scale.

The container creates a three-dimensional ‘frame’ for the design, in which origami butterflies made out of recycled paper ‘fly’ through its entire length. Philips lamps are suspended from the ceiling to symbolize the sky, with more lamps embedded in the floor to depict fields of fields blowing in the wind.

‘We decided to conceive an installation that would recreate a feeling of infinity,’ explains Aurore Baulier. ‘Utilising the illusion of facing mirrors reflecting each other endlessly, we have visualized how the butterfly theory can be represented as butterflies’ wings’ fluttering, provoking unpredicted events around the world. By applying this image with recycled household objects, we wanted to make statement about how, if everyone made just a small environmental effort every day, on a global scale, the impact would and could really make a big difference.’

‘We were delighted to support this initiative with our LED lamps,’ says Rogier van der Heide, chief design officer of Philips Lighting. ‘This concept boldly demonstrates how you simply enhance life with light. The Butterfly Effect combines simplicity with a highly visual design to tell a compelling story about how our own individual actions can have an impact on the world and society as a whole. We wish Aurore Baulier and Albert Schrurs of architecture practice Allegory great success in their careers in architecture and design.’

The entire concept will be exhibited during Tokyo Designers Week 2010, along with nine other designs entered into the ‘Container Competition’ organized by the Design Association in Japan and the design magazine Dezeen, for artists and designers to use ocean-going shipping containers as three-dimensional ‘picture frames’ for design concepts like The Butterfly Effect.

Comments are closed.

    Recolight – March 17
    EcoPac Power skyscraper – March 17
    OSRAM JULY 2017
    OSRAM JULY 2017 2ND
    A1 Buyers Guide 2018 Skyscraper
  • A1 Lighting Twitter

  • Facebook