Philips Lighting creates immersive experience for ITV Viewers of The Voice UK
- Philips Hue will bring the studio atmosphere of The Voice UK directly into homes, enhancing the viewers’ experience by creating a dynamic light show in their living room
- Philips Hue will feature in The Voice Box, a key element of the back stage area of the show where we get to know the acts better, through fun exclusives
Philips Lighting (Euronext Amsterdam: LIGHT) and The Voice UK have entered into a unique partnership to bring the studio atmosphere of the series into UK homes. By connecting Philips Hue lights to The Voice UK app, viewers will be able to experience the music talent show like never before.
The Voice UK starts this weekend on ITV with an exciting coaching panel and a brand new free app. During the Blind Auditions, users can sync The Voice UK app to their Philips Hue lighting system to have a unique lighting experience during the app play-along. When an act comes on stage users will be able to emulate the Coaching experience as when they press their red button in app, their living room will also turn red. During the Battles and the Live shows The Voice UK app will allow viewers to sync their Philips Hue lighting system to their living room and reflect the light effects in the studio creating an immersive music experience.
David Nicholl, CEO Philips Lighting UK&I comments; “Philips Hue is reinventing how we interact with light in our homes. Through this partnership we are giving viewers a whole new way to enjoy The Voice UK, creating a unique immersive experience with light.”
Philips Hue also features backstage in The Voice Box. After each episode viewers will be treated to exclusive content with the acts in a dedicated section of The Voice UK app. This is the place to see the acts experiencing the product, having fun and showing off their personalities.
Philips Lighting will be amplifying the partnership via a significant social media and digital advertising campaign that kicks off this month.
For more information, please visit www.meethue.com