Nike Town gets a redesign

Nike Town London on Oxford Street was unveiled as the world’s largest Nike store in November, following a major redesign by HMKM, with lighting design by BDP. The store now covers approximately 42,000 sq ft over four floors.

Its reopening forms part of a series of planned new store openings across the UK, designed to provide a premium experience across the company’s key sports categories: football, running, basketball, sportswear, action sports, athletic training and women’s training.

This ties in with Nike’s global strategy outlined in May this year in New York to open approximately 250-300 new Nike-branded stores worldwide over the next five years, to elevate the consumer experience and position the brand in the world’s premium shopping locations.

Integral to the impact of the design are the spectacular chandeliers designed by Nike and developed and managed by BDP, which act as visual merchandising pieces, incorporating Nike clothing into the structure. Three ‘shoe chandeliers’ have been created, with a total of approx 500 shoes attached, which are then individually lit by custom built LEDs. Another of the feature chandeliers includes a larger T-shirt chandelier covering an area of approximately  44m sq, with 144 individually addressable linear fluorescent lamps allowing Nike to change the scene of light dependant upon the initiative taking place. The central feature suspended from the third floor over the escalators is a 3m-diameter feature chandelier to draw people up to the new floor for womenswear. The chandelier consists of 104 shoes, 320 tennis balls, 66 skipping ropes and six basketball hoops that are arranged in two halves so that each side can be lowered independently over each escalator. The raise and lowering system allows for the merchandise to be changed should it need to in the future in response to the change in fashion.

Lighting suppliers for Nike London:

Cold cathode & LED downlights: ACDC Lighting

Track & spotlighting: Flos Architectural

Furniture lighting including shoe & T-shirt chandelier: Umdasch shopfitters

Third floor chandelier: Made & installed by Replica

Sports lines of light: Stretched Ceilings UK

Pendants: Light Years

Raise & Lowering truss system: AC Special Projects Ltd.

Trimless downlights: LTS

Comments are closed.

    Recolight – March 17
    EcoPac Power skyscraper – March 17
    OSRAM JULY 2017
    OSRAM JULY 2017 2ND
    A1 Buyers Guide 2018 Skyscraper
  • A1 Lighting Twitter

  • Facebook