Luxury innovation comes to The Sleep Event 2011

Entries are now open for the Product Innovation Awards, which return to this year’s The Sleep Event.

Successfully launched at last year’s event, the awards recognise the exceptional design prowess of the luxury hotel industry. Each product will be chosen for their truly unique function or design; the shortlisted products will be on display within the Innovation Centre this November.


Companies who submitted their best new products in 2010 included Dyson, Ege, Geberit, Gloster Furniture, Go In, LEDS-C4, Roca and Variowell. The winner of last year’s Product Innovation Awards was SLIM by Chelsom. As more hotels gear towards the business traveller, the judges felt that this lamp was elegant, stable, energy efficient, and distributed light in all the right places.


Entries are welcome from all companies operating within the design and development of hotels, from smaller, design-led companies to the larger, more established manufacturers. Any company who has launched, or will be launching, a product between November 2010 and November 2011 can be entered for a minimal fee which will include the opportunity to display the product at the show gaining exposure to this lucrative market, and be judged by a high-level panel of industry experts. The judges will assess each product during the show and a winner will be announced and awarded on the final day of The Sleep Event.


The deadline for entries is 29 July 2011.


To enter the awards or find out more information, please contact Lindsey Guy on +44(0)20 7921 8449 or email


The Sleep Event is Europe’s only event dedicated to hotel design, development and architecture which will return to the Business Design Centre, London from 23-24 November. As in previous years, the event also incorporates a top level two day conference and the highly prestigious European Hotel Design Awards.


For further information, visit For daily industry news and show updates, follow The Sleep Event on Twitter at @thesleepevent and on Facebook


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