MARK RUTHERS a native of Stroud, Gloucestershire, first joined the LED Group in 2007 as a member of the National Accounts team, where he successfully managed and developed the South Western region. 2 years later Mark left the LED Group for 18 months, however the company is now delighted to welcome Mark back to the National Accounts team, where he will manage the Midlands Region.  Mark values the culture and professionalism of the LED Group and is excited about playing on a winning team again.




TONY COAD joined the LED Group in 2008 and was very successful in his role as Areas Sales Manager, winning sales person of the year in 2009.  Tony managed LED Group’s National Accounts in East Anglia and North London.  Tony contributed to the team that became Senate Supplier of the Year for 2 years running.  Recently, Tony very briefly left the LED Group but in less than 1 month he returned to resume his position and is looking forward to working once again with the thriving National Accounts team.  Married to Paula, they have two children.



DAVID ALDER joins the LED Group Northern Sales team to manage accounts in the North East.  David brings with him a wealth of experience and contractor knowledge, having spent many years working in the wholesale market.  David has a passion for lighting and his lighting design experience has seen him involved in many high profile retail projects.  David is married to Trudy and has a son, Lukas.  He is looking forward to meeting ROBUS customers in the North East.





MICHAEL G SLEIN is moving to pastures new in January to take up the role of Area Sales Manager for the LED Group in Sydney/New South Wales. Michael brings with him the LED Group core values of accountability, ambition, empowerment, customer focus and fast past.  He is really looking forward to managing and developing the business in NSW, joining the Australian team established in 2009.  The LED GROUP ROBUS team wish Michael every success in Australia.




NICK SWIFT Northern based area sales manager, has been a valuable part of the LED Group for 10 years.  An opportunity to move to LED GROUP AUSTRALIA attracted Nick and the company is delighted to announce that he will take up the role of Areas Sales Manager for Perth/Western Australia in January 2012.  Nick is a natural sales enthusiast and his skills in wholesaling and the lighting sector will be a great asset to the LED Group team in Australia.  Nick, his partner Andrea and son Harry have all the best wishes of the LED GROUP ROBUS TEAM.




KAREN BEAUCHAMP recently joined LED GROUP AUSTRALIA, having spent 7 years at Pierlite.  Karen brings great energy, enthusiasm and a real passion for making a difference to her role as Melbourne/Victoria Area Sales Manager.  Karen has solid relationships across the market and is looking forward to developing the ROBUS brand in Victoria.










RIA MEHTA, born in London, joined the LED Group in October 2011 as Middle East Sales assistant.  Ria graduated from Hertfordshire University and moved to Dubai in 2010.  Delighted to be appointed by the LED Group, Ria is looking forward to growing ROBUS market share in the Middle East.











The LED GROUP (widely recognised as the ROBUS lighting brand) has entered an exclusive partnership with multi- billion dollar Abu Dhabi Company Al Jaber.

Al Jaber was established 40 years ago and has successfully diversified into various new sectors and industries, from VIP air travel to construction supply.

In January 2011 Al Jaber opened a new showroom next to its head office in Mussafah, Abu Dhabi.

The showroom is a one stop lighting solution to all customers in various lighting segments.  The ROBUS brand from the LED Group satisfies a broad range of domestic and commercial requirements and provides Al Jaber customers with energy efficient solutions.   The new showroom is located on two levels, with the ground floor showcasing world class chandeliers and many beautiful and elaborate decorative brands.  ROBUS is also displayed on the ground floor and boasts ‘a well engineered, easily installed range with 2-10 year guarantees; covering indoor and outdoor applications with an emphasis on LED solutions.’

LED GROUP has been operating in the Middle East since 2007, and opened new offices in Dubai in Sept 2010.  The ROBUS brand is a good fit for this market and has been well received, with a steady growth in market share over recent years.




The LED Group exhibited at the Hong Kong Lighting Fair in October, show-casing the latest range of ROBUS products to current and potential international buyers.

A report from the fair organisers confirms there were 650 exhibitors from 12 countries – a 70% increase on last year.

There was no doubt that energy saving LED technologies were the key attractions at the show.  The star attractions in the ROBUS range were the new LED version of its consistently high performer worldwide – the LED 2D GOLF SURFACE fitting; the new LED UNIVERSAL downlight and an innovative UNIVERSAL OCCUPANCY detector.

The LED Group exports division report a solid growth across both residential and commercial segments and with a keen focus on its supply and distribution strategies worldwide, the company are set for double digit growth figures at the end of 2011.



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