Experience colour in a whole new light

GE Lighting has launched a new range of Ceramic Metal Halide (CMH) Ultra White 70W lamps, representing a technological breakthrough in terms of performance, lumen output and reliability. The lamps provide high colour rendering for a crisper, white colour perception making them an ideal solution for retail applications where colour perception is crucial to the success of the space.

Available in a G12 format, the new CMH Ultra White 70W lamps have been developed specifically for retail stores requiring the highest quality of light. GE Lighting’s CMH Ultra White 70W lamps offer a true representation of all colours in the spectrum to meet critical colour requirements and provide consistent colour uniformity.


Crucially, the CMH Ultra White 70W lamps provide these outstanding levels of colour perception – without detriment to other vital performance factors such as lumen output, colour rendering index and reliability.


The CMH Ultra 70W lamps provide all the superior performance capabilities expected from GE Lighting products, opening up new lighting design opportunities for retail applications. With 15000hrs of life, the new CMH Ultra lamps provide superior long life – reducing maintenance cycles – and exceptional lumen performance, resulting in 30% extra lumens at end of life when compared with standard CMH lamps. 


“Delivering clients the highest light quality whilst reducing ongoing maintenance cycles and energy costs is the current challenge for lighting designers,” commented Mike Barrett, Commercial Director for UK & Nordic at GE Lighting. “We have listened to the needs of our customers and responded with the new CMH Ultra White 70W lamp to deliver the highest quality of light available on the market combined with long life and reliability.”

For further information visit: www.gelighting.com/eu and

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