ELO touchsystems interactive digital signage solutions at ScreenMedia Expo 2012

Elo TouchSystems will be present at the Screenmedia Expo exhibition, from 16th to 17th May in London. A pioneer in touch solutions, Elo TouchSystems will showcase its new optical multi-touch touchscreen technology for Interactive Digital Signage (IDS) as well as a new 55 inch IDS display, the 5500L.

The latest touchscreen technology available on the Elo TouchSystems digital signage displays – optical – is a camera based technology that boasts a multi-touch response with up to four touches. This touchscreen technology offers superb on-screen transparency and colour fidelity and shows no wearing. Optical technology responds to any pointing device, whether a finger, gloved hand, prosthetic, stylus, card or pen and assures users of a high screen resolution and accuracy. It is now available on the Elo TouchSystems 42-, 46- and 55-inch IDS displays. It is not only suited for applications such as IDS, but lends itself also to applications in kiosks, self-service, museums and for education purposes.

The latest addition to the IDS family is the 55 inch model 5500L. This large-format, high definition touch display is perfect for interactive advertising and visitor guidance in, for example, shopping centres and hotels. It has a commercial-grade large format LCD panel in a sleek design. The 5500L features a choice of two sensitive, accurate touchscreen technologies, each with pure-glass construction for visual clarity: optical touch, that provides multi-touch with up to 4 touches and gesture support (Microsoft® Windows 7 required), and IntelliTouch, Elo TouchSystems’ single-touch surface acoustic wave technology that stands out for consistent reliability.

The 5500L is the latest addition to a family of large-format touch displays that brings interactivity to digital signage. It offers System Integrators, Value-Added Resellers and Software Developers a high-performance touch solution for interactive digital displays in high traffic environments. The 5500L is specifically designed from the ground up for public use, and can measure advertising and content effectiveness in real-time with interactive feedback.

The display is housed in a highly durable steel chassis for a long life of reliable performance in almost any public access location. The glass is strengthened and the touchscreen technology behind it is designed to work even when scratched. In addition, the 5500L sports a thinner profile (4.8″) and a LED-based backlit LCD panel that reduces power consumption and heat output. Its optional high performance computer modules are well suited for running interactive media and are available with a choice of two processing models: ECM1 with the Intel Celeron Dual-Core 2.2GHz and ECM2 with the Intel Core 2 Duo 3.0GHz.

Other Elo TouchSystems novelties in store for Screenmedia Expo are the further development of surface acoustic wave touchscreen technology with the zero-bezel version iTouch, and the addition of Projected Capacitive (PCAP) touchscreen technology on a number of desktop monitors.

Neeraj Pendse, Product Line Manager Digital Signage, looks forward to presenting the new products and technologies at Screenmedia Expo 2012: “We have invested a lot in IDS, because we believe that the ability to interact with users is taking customer relationship management to the next level and because we remark that customers get a better return on their marketing investment by using IDS. We are now able to offer customers the broadest range of touch solutions thanks to the new additions that have completed our product portfolio.”

Elo TouchSystems can be found on booth E51 at Screenmedia Expo 2012.

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