BIID Announces Headline Sponsor for 2016 Annual Conference

The British Institute of Interior Design (BIID) is delighted to announce that the headline sponsor for the 2016 BIID Annual Conference is The Urban Electric Company. The BIID’s fifth annual conference, entitled Interior Identities, will take place on Thursday 16th June 2016 at the Royal Geographical Society in London.

Established in 2003, The Urban Electric Co. began as a small lantern studio and has since grown into an international design brand, offering distinctive lighting fixtures. Headquartered in Charleston, South Carolina, the company services an international client base of interior designers and architects in the residential, hospitality and contract sectors.

Each of the company’s products is bench-made and hand-finished at its 95,000 sq. ft. headquarters, which houses its team of engineers, sales and marketing professionals, designers, craftsmen and artisans. The company prides itself on manufacturing processes that secure the growth and sustainability of artisanal craft for the future by using modern techniques that enhance and refine the hand-crafted approach as opposed to replacing it.

Their catalogued collection includes more than 300 interior and exterior fixtures designed by in-house Creative Director Michael Amato as well as several outside collaborations with renowned architects and designers including BIID members Oro Bianco and Taylor Howes.

Commenting on the sponsorship, Urban Electric Company’s Creative Director Michael Amato said:

“It is with excitement we are again supporting the BIID conference this year, having attended last year and sponsored the 50th anniversary installation it seemed the perfect follow up. I so enjoyed the panel discussions and speakers, really discussing valuable issues and content that challenged and educated in a fun and professional way.”

Interior Identities will address the theme of identity in interior design. An impressive line-up of speakers from different disciplines will explore how the identities of people, cultures and contexts intersect with and influence our interior environments. The theme will be approached from varying perspectives, covering identities in relation to interior designers and their clients, the spaces they create and the places where these concepts are conceived.    

Now in its fifth year, the BIID Conference is firmly established as one of the most significant events in the design calendar. Last year’s conference marked the Institute’s landmark 50th anniversary and drew a record audience of over 250 delegates from across the design spectrum. Speakers included iconic design expert Zeev Aram OBE; Editor of Elle Decoration, Michelle Ogundehin; critic and TV presenter Tom Dyckhoff and international architect, interiors and furniture designer, Tomoko Azumi. The 2016 speaker line-up will soon be revealed.

Book your ticket now at the early bird rate. For more information about the conference, including sponsorship and exhibitor information, and to watch a video of the 2015 event, please visit

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