axcelled to Introduce World-Beating LG LED Lighting to the UK and Ireland

 

LED lighting specialist axcelled is proud to announce a unique partnership to bring LG LED lighting to the UK and Ireland marketplace. axcelled has been selected by Solar Ready Ltd, LG’s exclusive agent for lighting products in the territory, to launch a number of world-beating LG LED products using their unparalled combination of lighting expertise coupled with a wealth of experience in electronics sales and marketing.

LG offers a full range of products from commodity flat lights and down lights through to ground-breaking new products like the 1350lm R111 replacement that weighs less than 100g and the world’s slimmest pendant light, the elegant SlimART. axcelled will feature several of LG’s products on the axcelleddirect.com consumer portal alongside other exclusive and exciting LED lamps and luminaires from top-quality designers and manufacturers from the US, Asia and Europe.

“LG is a truly global brand and one that we are delighted to work with.” explains axcelled Nigel Watts, “This is the first chance anyone here has had to buy and use LG’s excellent range of LED products. We will focus on products such as SlimART that are differentiated and that complement the ranges on offer from our existing partners.”
The SlimART pendant is the flagship product of axcelled’s LG launch. The 1.2m long luminaire is a remarkable 11mm thin, creating a stunning lighting effect that has grabbed the attention of designers, architects and awards panels worldwide. At only 25W, it delivers up to 1850lm and is ideal for illuminating a boardroom, an elegant dining table at home or in a restaurant, or a high-end retail display or showroom.  See SlimART in action here (http://www.youtube.com/watch?v=Y5wQp2YNZdM).
Solar Ready’s Geoff Skeates explained their decision to select axcelled for the task of introducing LG to the UK and Ireland. “We felt from our first meeting that axcelled had something different to offer. The axcelled team is very experienced in understanding the true value of products and developing a market on that basis. In a marketplace that’s awash with new LED products, LG needs a sales and marketing presence that understands how to grow business and differentiate a quality LED lighting range. We need to deliver real quality to LG end users and axcelled will do that for us.”

 

If you would like any further information on the axcelled solution, please visit http://www.axcelled.com or http://www.axcelleddirect.com                |   emails sales@axcelled.com   |  Tel: +44 (0) 118 970 3385

 

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